Every wedding planner knows that the bottom line matters. That's why it's critical to track your return on investment (ROI) as a wedding planner. But what exactly is ROI and how do you track it?

ROI is a simple calculation that takes the money you've invested in a project and divides it by the money you've earned. This can be done per project, or over a length of time. For wedding planners, this means tracking the money you've earned from a specific wedding or multiple weddings you've planned in a certain time frame.

To track your ROI as a wedding planner, you need to ensure that you accurately record your time and expenses for each wedding you plan. This will include the cost of supplies, labor, and any other costs that go into planning a wedding. Then you must record the amount of money you earned from the same wedding. Subtract the costs from the earnings and you've got your return on investment for the project.

Ideally, you should be tracking your ROI over a period of time so that you can compare the performance of the weddings you plan. This will help you make better decisions about your business and determine which strategies are the most profitable.

Tracking your ROI as a wedding planner isn't just good business sense, it's also essential to staying competitive in this field. By comparing your ROI to other wedding planners in the area, you'll be able to better understand how your business is performing and how you can improve. With a good understanding of your ROI, you'll be able to make informed decisions that will help you maximize your returns and create a successful business.